A seasoned brand marketing and communications professional, April Dinwoodie has developed a deep and practical understanding of diverse consumer groups and socioeconomic segments by working within various industries. Passionate about how people experience and interact with brands, April has honed her skills both as a full-time executive as well as a senior-level consultant giving her a unique perspective and the ability to strategically and gracefully navigate dynamic environments.
As a senior level executive, April has been a leader within the marketing and communications departments of some of the most recognized fashion retail companies including: Nine West Group Inc., Kenneth Cole Productions Inc., Nautica Enterprises and J. C. Penney Company Inc. where as Divisional Vice President, she was instrumental in driving transformational change via brand engagement and publicity. Key projects included; Ellen TV Integrations, 84th Annual Academy Awards Fan Experience, Emeril Lagasse Cookware launch and Fashion’s Night Out/People StyleWatch Event. Most recently, April served at the Director of External Media at JetBlue Airways where she managed proactive and reactive commucations. She was instrumental in launching the first aircraft with sharklets as well as driving the strategy for the launch of JetBlue's new A321 aircraft.
On the agency side, April has worked with Fleishman-Hillard and Ruder Finn on campaigns supporting powerhouse brands such as; Gerber, Subway and Cingular Wireless (AT&T). Keenly aware of the ever-evolving communications landscape and the critical importance of message consistency, April is always thinking holistically about the bigger picture. While at Ruder Finn, April championed a web-based teen anti-violence campaign (“Love is Respect”) for The Texas Council on Family Violence. The campaign helped to increase engagement and web traffic by 83% and garnered a WEBBY award for Activism in 2007.
As a consultant, April has seamlessly inserted herself into organizations to help develop strategic marketing and communications plans and programs - past clients include: Virgin Mobile USA, Blueline, (NHL licensed apparel brand) and Temptu (boutique make-up company).